Marketing

Addressing Product Problems With Cover-Up Marketing Is A Formula For Failure

The new CEO of Kraft Heinz, Miguel Patricio, believes that a solution to the company’s dismally performing brands will be heavy investment in marketing. Kraft Heinz starved its brands to zombie-status using following 3G Capital’s financial engineering. His thinking is that the brands will now thrive by increasing marketing expenditures. This is an expensive fantasy. Marketing […]

Career

LeVert starts, ties career best with 29 as Nets beat Suns

NEW YORK (AP) — With Kyrie Irving sidelined, Caris LeVert picked the perfect time to deliver his best game of the season. LeVert tied his career high with 29 points in his first start in nearly three months, helping the Brooklyn Nets overcome the absence of their leading scorer to beat the Phoenix Suns 119-97 […]

Marketing

With Disney Plus, Advertisers Look To Go Beyond Co-Marketing

Brands aren’t totally boxed out of a relationship with ad-free Disney Plus. The streaming service, which has been running co-marketing deals with brands like Verizon since its launch in November 2019, is open to similar deals as well as product placement and brand integrations in its original shows, sources tell AdExchanger. A Disney Plus spokesperson […]

Education

Education Cannot Wait Interview with Rt. Hon. Gordon Brown

Jan 24 2020 – As the world marks the second International Day of Education on 24 January 2020, Education Cannot Wait’s Director, Yasmine Sherif, interviewed one of today’s most prominent and passionate advocates for the global movement to ensure education for all. In his role as UN Special Envoy for Global Education and as Chair of the […]

Education

This 27-year-old’s startup is merging design education with practical skills to create social impact in Indian villages

Back in 2014, when Vinay Varanasi was in his fifth year of architecture at MS Ramiah Institute of Technology, Bengaluru, he got an opportunity to work with a professional architect. As part of his internship, Vinay was asked to work on and carry along some drawings while meeting contractors for deals, with his mentor assuming […]

Career

How you can save the world with a career in sustainable design

A career in design has become a very popular choice for creative students. But do you realise that a career in sustainable design can change the way the world works? “Human beings don’t have a pollution problem; they have a design problem. If humans were to devise products, tools, furniture, homes, factories, and cities more […]

News

Apple celebrating ‘National Fitness Day’ in China with new Apple Watch Activity Challenge

Apple has set its next Apple Watch Activity for August 8th. This time around, the challenge will be exclusive to China, with Apple celebrating the country’s “National Fitness Day.” As spotted by Kyle Seth Gray on Twitter and shared with 9to5Mac, Apple will reward users with exclusive badges in the Activity app, as well as animated stickers for […]

Career

TCS iON, AICTE collaborate to equip students with career skills

TCS iON, a strategic unit of Tata Consultancy Services (TCS) has announced a collaboration with the All India Council for Technical Education (AICTE), a national-level apex advisory and regulatory body for technical education, to provide students with a custom curated digital learning course to equip them with career skills. TCS is one of the largest […]

Career

TCS iON partners AICTE to equip students with career skills

TCS iON has curated a free, 20 hour-career skills course that will cover topics like corporate etiquette, effective e-mail writing, impactful presentations and IT awareness TCS iON, a unit of IT major Tata Consultancy Services (TCS), on Wednesday said it has partnered with All India Council for Technical Education (AICTE) to provide students with a […]