New Early Stage speakers to talk fundraising strategies, growth marketing and PR

TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it! The show will bring together 50+ experts across startup core competencies, such as fundraising, operations and marketing. We’ll hear from VCs on how to create the perfect pitch deck and how to identify the right investors for you. We’ll […]


Career in design, how to apply design schools in India

Design has been a relatively emerging professional space in India. Earlier, it was looked at with a narrower perspective by many, usually classified under either fashion’ or interior’, as these were considered glamorous and noteworthy for being lucrative career options. However, in the last few years, there has been a growth of mind-sets and perspectives […]


Penang International Jewellery Show 2020 ready to shine in April

Malaysia’s state of Penang is building up to host the first Penang International Jewellery Show (PGIJS). The B2B event will bring 100 international buyers into the city to meet with local gold suppliers during 24-26 April at the Setia SPICE Convention Centre. Organised by Valuqo Sdn Bhd and managed by Penang-based PCO – ACE Conferences […]


Top 10 marketing trends to watch for in 2020

As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. 1. […]


Pharma companies must adhere to marketing norms during conferences: Govt

New Delhi: The Department of Pharmaceuticals (DoP) has asked industry lobbies and associations to make sure that pharma companies adhere to marketing norms during their conferences, a directive that comes amid a clear failure on the part of the companies to regulate themselves. In a letter dated February 4, the DoP said it had received complaints that pharma companies […]


With Disney Plus, Advertisers Look To Go Beyond Co-Marketing

Brands aren’t totally boxed out of a relationship with ad-free Disney Plus. The streaming service, which has been running co-marketing deals with brands like Verizon since its launch in November 2019, is open to similar deals as well as product placement and brand integrations in its original shows, sources tell AdExchanger. A Disney Plus spokesperson […]


Five Simple Steps To Demonstrate The Full Value Of Marketing

I have two daughters under the age of ten, and I am trying to instill in them an appreciation for and understanding of the value of money. Every week our girls get an allowance, and we discuss where and how they want to use their money. We have often been pleasantly surprised at some of […]


How To Prevent These 10 Mind Traps From Caging Your Career

Suppose you’re stuck in traffic, late for a meeting. You bang the steering
wheel and explode, “Damn traffic! Now, I’ll probably get fired!” You’ve just fallen into a mind trap. You’ve added a catastrophe with no evidence for it. Your thoughts about the traffic are causing distress, not the traffic. When you’re under stress, it’s easy […]


How to plan your career

Shivani Manchanda answers your career queries I am in Class X and thinking about what I want to be. Everyone I consult with tells me something totally different. I am very confused. Should I listen to my friends, my teacher or my parents? I feel tense when someone asks me my plans for the future. […]


The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]