Marketing

The Emergence Of B2C2B Marketing

Remember when business marketing and consumer marketing were their own distinct things? If you had a consumer product, you would buy highway billboard and TV ads, and if you were marketing business services or goods, you’d buy airport billboard and NPR promos. The world was simpler and easier to navigate, once upon a time. Since […]

Jewellery

COVID-19 impact | Jewellery fabricators to slowly reopen but the damage has been severe

Many jewellery fabricators globally remain closed due to the government-mandated lockdowns to contain the spread of COVID-19. The cost to the industry has been immense, not just in production losses, but to the tens of thousands of employees in the industry. In Q1 this year, we estimated that jewellery fabrication slumped 40 percent on a year […]

Career

Choosing the right career

I want to ask you a question, try to answer it as honestly as possible. Do you really want to study the subjects you have chosen or are you happy with the job you are currently pursuing? If your answer is yes, I am happy for you. But if your answer is no, don’t be […]

Marketing

How to adapt your marketing in the consumer privacy era

Consumers now expect privacy-oriented marketing from all brands. This new normal of marketing means all businesses need a new customer engagement model – one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers. In this complimentary eBook from BlueConic, […]

Career

Best Career Choices in the Field of Medicine

With the news of rising opportunities in the healthcare sector, many people are considering it as a potential career option. It is out of the question that in the coming ten years, people won’t be seeing a general practitioner. The need for healthcare is growing, so are the career opportunities in this field. Even though […]

Career

Use leadership skills to build the career you want

Leadership is a quality that is needed not just in business but in many areas of human activity. When we hear the term “leader” or “leadership”, we often assume that it describes the role of managing a team of people or an entire organisation. But this isn’t necessarily so. While being a leader usually means […]

Jewellery

Exquisite Platinum Jewellery designs showcased at the 92nd Annual Academy Awards

Charlize Theron in Platinum by Tiffany & Co. Image Credit: ANI Los Angeles [USA], Feb 10 (ANI/NewsVoir): Awards show season culminated with the 92nd Annual Academy Awards, where the world’s most famous celebrities walked the red carpet in exquisite platinum jewellery designs. Platinum, the naturally white setting that truly enhances the brilliance of diamonds and colored […]

Marketing

Five Simple Steps To Demonstrate The Full Value Of Marketing

I have two daughters under the age of ten, and I am trying to instill in them an appreciation for and understanding of the value of money. Every week our girls get an allowance, and we discuss where and how they want to use their money. We have often been pleasantly surprised at some of […]

Marketing

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]

Career

How To Manage Your Career For The Next Decade — Three Career Trends To Watch In 2020 And Beyond

I have been watching careers as a consultant, recruiter and career coach for just over 20 years now. The first 10 years, I focused on big changes in entry-level recruiting, specifically the decrease in organized campus recruiting for a more diffuse hiring process that required new entrants to the workforce to be proactive about managing […]