Marketing

5 skills that can help you turn your marketing clout into a side business

Freelancing was once associated with foregoing a traditional job environment – complete with a nice check, 401(k), and health insurance – to pursue your true passion. But today, you can have both, and call it a “side hustle.” You probably have dreams beyond what you’re currently doing, right? Maybe you want to start your own […]

Marketing

3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]

Real Estate

India’s real estate developers want lower GST on cement– but that is not going to make apartments cheaper

With the 35th edition of GST council meeting beginning on June 21, the government is likely to take key decisions on reducing GST for electric cars, the revenue system of states, and the new return filing system. This will be the first meeting post general election in India. The real estate sector has high hopes […]