Career

How To Prevent These 10 Mind Traps From Caging Your Career

Suppose you’re stuck in traffic, late for a meeting. You bang the steering
wheel and explode, “Damn traffic! Now, I’ll probably get fired!” You’ve just fallen into a mind trap. You’ve added a catastrophe with no evidence for it. Your thoughts about the traffic are causing distress, not the traffic. When you’re under stress, it’s easy […]

Marketing

3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]