fitness

Fitness wars: ‘Peloton’ of weightlifting enters at-home gym market

Tonal, a strength training machine that hangs on your wall like a flight screen TV, lets users weight train with up to 200 pounds of resistance without picking up a single metal weight. It’s the latest at-home fitness brand competing in the $2 billion exercise equipment market against the likes of Peloton and Mirror. PELOTON COMMERCIAL’S HUSBAND: I DON’T […]

Marketing

Five Simple Steps To Demonstrate The Full Value Of Marketing

I have two daughters under the age of ten, and I am trying to instill in them an appreciation for and understanding of the value of money. Every week our girls get an allowance, and we discuss where and how they want to use their money. We have often been pleasantly surprised at some of […]

Marketing

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]

Marketing

The likely impact of Personal Data Protection bill on marketing and social media platforms

The government’s proposed legal framework known as Personal Data Protection Bill for the use of personal data and preventing its misuse — which has been drafted on the lines of the European Union’s General Data Protection Regulation (GDPR) — is likely to impact sectors such as e-commerce, streaming platforms, financial services, IT among others. The […]

Marketing

VIDEO IS THE FUTURE OF MARKETING

Anas Bouargane57 minutes ago5 When you set up your business selling branded merchandise such as phone covers and tablet sleeves, you knew you were tapping into a crowded market place. That’s why getting your website on top form was a huge priority. But what about making that website stand out even more? Why should customers […]

Marketing

B2B marketers look to match B2C in level of customer experience

Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as their B2C counterparts, according to a Dun […]

Career

Former England cricketer Monty Panesar eyes career in politics, wants to be next Mayor of London

Former England off-spinner Monty Panesar, who recently turned author with his book ‘The Full Monty’, has spoken of plans to take on the world of politics, possibly as a future Mayor of London. The 37-year-old spinner, who had handed over copies of his book to the Indian cricket team during their UK tour for the […]

Marketing

2 Lessons In Inclusive Marketing From KFC And Burger King’s Popular Launches Of Plant-Based ‘Meat’

IMAGE DISTRIBUTED FOR BEYOND MEAT- Atlanta consumers flocked to a local KFC for a one day test to sample Beyond Fried Chicken, KFC’s new plant-based chicken made in partnership with Beyond Meat, Tuesday, Aug. 27, 2019. (John Amis/AP Images for Beyond Meat) ASSOCIATED PRESS There’s been a lot of buzz lately about restaurant chains across […]

Education

No need for sex education in schools or making it part of curriculum: RSS affiliate

The Shiksha Sanskriti Utthan Nyas, founded by educationist Dinanath Batra, suggested that there can be ‘need based counselling’ for students and parents. The National Education Policy draft states that sex education will also be included in secondary school for future judgement surrounding consent, harassment, respect for women, safety, family planning, and STD prevention.  |  Photo […]

Marketing

There Are No Universal Truths in Content Marketing (Sort Of)

“What’s the best…” Let me stop you right there. The answer is “It depends.” Ah yes, one of the most frustratingly glib retorts known to man. But you know what? I think it’s high time we started embracing it. It’s in the “it depends” moments when we: Start to think strategically. Stop latching onto every […]