This Is The Best Career Move You Can Make To Achieve Success

The workforce can sometimes feel like a dog-eat-dog world where winners win, losers lose, and everyone else is left by the road feeling disillusioned, disengaged or, otherwise, simply dissed. Still, you know you need to press whatever advantage you have against the competition, against the status quo and against indifference. If you are reading this, […]


Video Marketing 101: Make The Most From Your Campaign

The business case for using video in marketing material is well and truly established. The human brain processes video faster, recalls it for longer etc. You’ve heard it all before. But what you haven’t heard is how to make your video stand out from the crowd, and more importantly, how to make it count. When […]


Matt Hardy To Make “Hard Decisions” On WWE Career?

The past couple of years have seen several Matt Hardy retirement rumours arise as the battle-worn 44-year-old drifts in and out of focus in the WWE Universe, and this weekend saw the multi-time Tag Team Champion bring them back into focus. Hardy tweeted the following early on Saturday morning, claiming that he has some “hard […]


3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]

Real Estate

India’s real estate developers want lower GST on cement– but that is not going to make apartments cheaper

With the 35th edition of GST council meeting beginning on June 21, the government is likely to take key decisions on reducing GST for electric cars, the revenue system of states, and the new return filing system. This will be the first meeting post general election in India. The real estate sector has high hopes […]


‘My vision is to make digital marketing affordable to all businesses, startups and entrepreneurs’

Manjula Nair.(HT) I come with 20 plus years of experience in the field of marketing and communication, public relations, digital marketing, account based marketing, sales enablement, corporate strategy and governance and corporate social responsibilities. I have worked with companies such as Amdocs, Satyam Computers, Sapient corporation, Hewlett Packard and Ogilvy & Mather. At the earlier […]


HT Brunch Fashion Edit: 5 new ways to make the scarf sexy again

A luxe-looking scarf will do the same for your ensemble that your grandmother’s vintage find will. All you need to do it is start knotting! Styling by Jahnvi Bansal; styling assistant: Chandni Agarwal; make-up and hair: Leeview Biswas; model: Pragya Chamoli (Ninjas Model Management)(Ankit Chawla) There was once a time when the most coveted accessory […]