Marketing

Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram

I didn’t know it at the time, but I was about to join my very last “performance calibration session.” This was late in 2018, when I was a managing director at Instagram, and these sessions had been a common part of my life — just like they are at many big companies. They’re a time for senior managers to discuss the […]

Career

This Is The Best Career Move You Can Make To Achieve Success

The workforce can sometimes feel like a dog-eat-dog world where winners win, losers lose, and everyone else is left by the road feeling disillusioned, disengaged or, otherwise, simply dissed. Still, you know you need to press whatever advantage you have against the competition, against the status quo and against indifference. If you are reading this, […]

Education

This 27-year-old’s startup is merging design education with practical skills to create social impact in Indian villages

Back in 2014, when Vinay Varanasi was in his fifth year of architecture at MS Ramiah Institute of Technology, Bengaluru, he got an opportunity to work with a professional architect. As part of his internship, Vinay was asked to work on and carry along some drawings while meeting contractors for deals, with his mentor assuming […]

Marketing

VIDEO IS THE FUTURE OF MARKETING

Anas Bouargane57 minutes ago5 When you set up your business selling branded merchandise such as phone covers and tablet sleeves, you knew you were tapping into a crowded market place. That’s why getting your website on top form was a huge priority. But what about making that website stand out even more? Why should customers […]

Career

Swanand Kirkire: Nawazuddin Siddiqui’s career tells you there is justice in this world

Swanand Kirkire at Sahitya AajTak 2019. From O Ri Chiraiya to Bavra Mann, Swanand Kirkire has written songs that stand out in a sea of peppy, loud Bollywood tracks. But the lyricist hasn’t restricted himself to writing songs, he has tried his hands at acting and has bagged National Award for a supporting role in […]

Game

Bhad Bhabie’s New Phone Game Is a Cash (Me Outside) Grab

Danielle Bregoli, who you probably know as the teen whose Dr. Phil segment, “I Want to Give Up My Car-Stealing, Knife-Wielding, Twerking 13-Year-Old Daughter Who Tried to Frame Me for a Crime,” launched her to viral fame and a music career, would like you to download her new mobile game. More specifically, she’d like you to “pick […]

Real Estate

India’s real estate developers want lower GST on cement– but that is not going to make apartments cheaper

With the 35th edition of GST council meeting beginning on June 21, the government is likely to take key decisions on reducing GST for electric cars, the revenue system of states, and the new return filing system. This will be the first meeting post general election in India. The real estate sector has high hopes […]

Marketing

‘My vision is to make digital marketing affordable to all businesses, startups and entrepreneurs’

Manjula Nair.(HT) I come with 20 plus years of experience in the field of marketing and communication, public relations, digital marketing, account based marketing, sales enablement, corporate strategy and governance and corporate social responsibilities. I have worked with companies such as Amdocs, Satyam Computers, Sapient corporation, Hewlett Packard and Ogilvy & Mather. At the earlier […]

Fashion

Is modest dressing having a major moment in fashion?

Huma Qureshi picked a ruffled dramatic creation by Gaurv Gupta for her Cannes outing. (Instagram/iamhumaq) New Delhi Floor-length dresses, jumpsuits fully covering the sleeves and high-neck dresses are enjoying the spotlight in style landscape. Mary-Kate and Ashley Olsen’s (of label The Row) grown-up style comes to mind instantly. At the recently concluded Cannes film festival, […]

Career

The Key to Having a Long Career in Photography is All About the Body.

There is no way to stay on top of your creative game if your body is falling apart. The wear and tear of shlepping gear up 4 flights of stairs, down alleys and packing, repacking and packing again takes its toll on our bodies. Here’s a few ideas, tips and tricks to help you work […]