Marketing

Pharma companies must adhere to marketing norms during conferences: Govt

New Delhi: The Department of Pharmaceuticals (DoP) has asked industry lobbies and associations to make sure that pharma companies adhere to marketing norms during their conferences, a directive that comes amid a clear failure on the part of the companies to regulate themselves. In a letter dated February 4, the DoP said it had received complaints that pharma companies […]

Marketing

3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]