Consumers now expect privacy-oriented marketing from all brands. This new normal of marketing means all businesses need a new customer engagement model – one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers.
In this complimentary eBook from BlueConic, you will discover what your organization must do today to thrive in the increasingly data-conscious, constantly evolving marketing landscape. You’ll learn:
- The downsides of legacy marketing technologies when it comes to tracking and updating customer consent
- How achieving a unified single customer view with modern martech like a CDP enables efficient data liberation
- Why identity is the core of the new customer engagement model and essential for improving your CX efforts
- How to incorporate authentication, consent, and value exchange into your customer experience