Marketing

Fuel, Grease, Fire: Three Traits Your Marketing Team Needs

When you’re building a marketing team — or inheriting an existing one — it’s common and convenient to look at the roles you have and the organizational structure to determine if you have the right stuff to succeed. Do I have my marketing operations person? And my product marketer? And where is my director who […]

Marketing

3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]

Marketing

Potential in symbiotic ties, marketing yet to be tapped

Name: Sanjeev Sinha Title: President, India Japan Partnership Fund and Group; Founding President, IIT Alumni Association Japan URL: http://sanjeevsinha.com/ DoB: Jan. 21, 1973 Hometown: Rajasthan, India Years in Japan: 23 Sanjeev Sinha prides himself on being a pioneer. The longtime Japan resident is hoping that he can help Japan and India to pioneer a relationship that better benefits not only both […]

Marketing

Marketing salary survey 2019: A global snapshot

As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey, we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation around the […]

Marketing

Three Ways To Boost Your Marketing Campaigns With AI

At first glance, it seems as though you have to think pretty far out of the box to explore just how artificial intellgience (AI) can be applied to your various marketing strategies. Even still, it’s even harder to imagine a field that hasn’t been shaken by AI’s endless impact. As such, it’s time to bring […]

Marketing

We need to talk marketing ethics: What to consider as a content writer

When I started writing, it was really just a hobby. I thought – since I’m already always scribbling away and habitually putting to paper everything I learn, I might as well start sharing it with blogs and communities across the web, to teach and to be taught. I was a complete noob to the world […]

Marketing

PMO now ‘Publicity Minister’s Office’, Modi good at marketing himself: Rahul Gandhi

Congress president Rahul Gandhi said Prime Minister Narendra Modi had made his office a “Publicity Minister’s Office” and that he was very good at marketing himself.(Congress/Youtube) Congress president Rahul Gandhi said Prime Minister Narendra Modi had made his office a “Publicity Minister’s Office” and that he was very good at marketing himself. “The Prime Minister’s […]

Marketing

China’s Huawei makes second attempt at Brazil smartphone market

The move will take Huawei beyond its current role in Brazil as a supplier of cellular network equipment to challenge Samsung Electronics Co and Lenovo Group’s Motorola brand (REUTERS) China’s Huawei Technologies Co Ltd is making a second attempt at cracking the Brazilian smartphone market, the fourth-largest in the world, with the launch of two […]

Marketing

‘My vision is to make digital marketing affordable to all businesses, startups and entrepreneurs’

Manjula Nair.(HT) I come with 20 plus years of experience in the field of marketing and communication, public relations, digital marketing, account based marketing, sales enablement, corporate strategy and governance and corporate social responsibilities. I have worked with companies such as Amdocs, Satyam Computers, Sapient corporation, Hewlett Packard and Ogilvy & Mather. At the earlier […]

Marketing

Hyderabad cops bust Rs 1,000 cr multi-level marketing scam by Noida firm; one held

The accused allegedly attracted students, women and retired persons luring them with easy means of making money.(REUTERS) The Cyberabad police in Hyderabad on Tuesday busted a multi-level marketing scam worth Rs 1,000 crore involving a Noida-based company eBiz.com Private Ltd , arrested ta man who allegedly ran it and froze its bank deposits worth more […]