Marketing

There Are No Universal Truths in Content Marketing (Sort Of)

“What’s the best…” Let me stop you right there. The answer is “It depends.” Ah yes, one of the most frustratingly glib retorts known to man. But you know what? I think it’s high time we started embracing it. It’s in the “it depends” moments when we: Start to think strategically. Stop latching onto every […]

Marketing

How are AI and data-driven campaigns changing sales and marketing?

AI is already having a major impact for sales and marketing teams, especially when it comes to lead generation, but as the technology progresses, there will be even more advantages to the reach it can make in the future. Think of sales and marketing campaigns in a traditional sense and you may well dream up […]

Marketing

Fuel, Grease, Fire: Three Traits Your Marketing Team Needs

When you’re building a marketing team — or inheriting an existing one — it’s common and convenient to look at the roles you have and the organizational structure to determine if you have the right stuff to succeed. Do I have my marketing operations person? And my product marketer? And where is my director who […]

Marketing

3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]

Marketing

Potential in symbiotic ties, marketing yet to be tapped

Name: Sanjeev Sinha Title: President, India Japan Partnership Fund and Group; Founding President, IIT Alumni Association Japan URL: http://sanjeevsinha.com/ DoB: Jan. 21, 1973 Hometown: Rajasthan, India Years in Japan: 23 Sanjeev Sinha prides himself on being a pioneer. The longtime Japan resident is hoping that he can help Japan and India to pioneer a relationship that better benefits not only both […]

Marketing

Marketing salary survey 2019: A global snapshot

As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey, we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation around the […]

Marketing

Three Ways To Boost Your Marketing Campaigns With AI

At first glance, it seems as though you have to think pretty far out of the box to explore just how artificial intellgience (AI) can be applied to your various marketing strategies. Even still, it’s even harder to imagine a field that hasn’t been shaken by AI’s endless impact. As such, it’s time to bring […]

Marketing

We need to talk marketing ethics: What to consider as a content writer

When I started writing, it was really just a hobby. I thought – since I’m already always scribbling away and habitually putting to paper everything I learn, I might as well start sharing it with blogs and communities across the web, to teach and to be taught. I was a complete noob to the world […]

Marketing

PMO now ‘Publicity Minister’s Office’, Modi good at marketing himself: Rahul Gandhi

Congress president Rahul Gandhi said Prime Minister Narendra Modi had made his office a “Publicity Minister’s Office” and that he was very good at marketing himself.(Congress/Youtube) Congress president Rahul Gandhi said Prime Minister Narendra Modi had made his office a “Publicity Minister’s Office” and that he was very good at marketing himself. “The Prime Minister’s […]

Marketing

China’s Huawei makes second attempt at Brazil smartphone market

The move will take Huawei beyond its current role in Brazil as a supplier of cellular network equipment to challenge Samsung Electronics Co and Lenovo Group’s Motorola brand (REUTERS) China’s Huawei Technologies Co Ltd is making a second attempt at cracking the Brazilian smartphone market, the fourth-largest in the world, with the launch of two […]