Marketing

New Early Stage speakers to talk fundraising strategies, growth marketing and PR

TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it! The show will bring together 50+ experts across startup core competencies, such as fundraising, operations and marketing. We’ll hear from VCs on how to create the perfect pitch deck and how to identify the right investors for you. We’ll […]

Marketing

Top 10 marketing trends to watch for in 2020

As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. 1. […]

Marketing

Pharma companies must adhere to marketing norms during conferences: Govt

New Delhi: The Department of Pharmaceuticals (DoP) has asked industry lobbies and associations to make sure that pharma companies adhere to marketing norms during their conferences, a directive that comes amid a clear failure on the part of the companies to regulate themselves. In a letter dated February 4, the DoP said it had received complaints that pharma companies […]

Marketing

With Disney Plus, Advertisers Look To Go Beyond Co-Marketing

Brands aren’t totally boxed out of a relationship with ad-free Disney Plus. The streaming service, which has been running co-marketing deals with brands like Verizon since its launch in November 2019, is open to similar deals as well as product placement and brand integrations in its original shows, sources tell AdExchanger. A Disney Plus spokesperson […]

Marketing

5 skills that can help you turn your marketing clout into a side business

Freelancing was once associated with foregoing a traditional job environment – complete with a nice check, 401(k), and health insurance – to pursue your true passion. But today, you can have both, and call it a “side hustle.” You probably have dreams beyond what you’re currently doing, right? Maybe you want to start your own […]

Marketing

Five Simple Steps To Demonstrate The Full Value Of Marketing

I have two daughters under the age of ten, and I am trying to instill in them an appreciation for and understanding of the value of money. Every week our girls get an allowance, and we discuss where and how they want to use their money. We have often been pleasantly surprised at some of […]

Marketing

Save 98% off this 2020 Full Stack Digital Marketing Certification Bundle

What’s the deal? This deal consists of the following courses: Google Analytics for Beginners: A Step-by-Step Course Learn How to Track Marketing Metrics & Increase Traffic & Sales with Google Analytics Intro to Push Notification Marketing Promote Your Brand with this New & Affordable Form of Advertising—Push Notifications YouTube Advertising for Beginners Effectively Promote & […]

Marketing

Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram

I didn’t know it at the time, but I was about to join my very last “performance calibration session.” This was late in 2018, when I was a managing director at Instagram, and these sessions had been a common part of my life — just like they are at many big companies. They’re a time for senior managers to discuss the […]

Marketing

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]

Marketing

Top 10 Content Marketing Trends to Watch For in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy of […]