Marketing

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]

Marketing

Top 10 Content Marketing Trends to Watch For in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy of […]

Marketing

The likely impact of Personal Data Protection bill on marketing and social media platforms

The government’s proposed legal framework known as Personal Data Protection Bill for the use of personal data and preventing its misuse — which has been drafted on the lines of the European Union’s General Data Protection Regulation (GDPR) — is likely to impact sectors such as e-commerce, streaming platforms, financial services, IT among others. The […]

Marketing

The 30 Under 30 Reshaping Marketing And Advertising 2020

Fooji started as a bit of a joke, explains Erik Zamudio of the company he cofounded with Gregg Morton in Cincinnati while helping Morton build a separate startup. “In the office we would always run into issues deciding what we wanted to eat for lunch.” They thought, wouldn’t it be cool to tweet out a […]

Marketing

VIDEO IS THE FUTURE OF MARKETING

Anas Bouargane57 minutes ago5 When you set up your business selling branded merchandise such as phone covers and tablet sleeves, you knew you were tapping into a crowded market place. That’s why getting your website on top form was a huge priority. But what about making that website stand out even more? Why should customers […]

Marketing

B2B marketers look to match B2C in level of customer experience

Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as their B2C counterparts, according to a Dun […]

Marketing

Current Marketing Challenges And The Solution To Overcoming Them

We all know each industry has its particularities in all senses. Marketing is not an exception. These unique characteristics lay the foundation for most organizations’ challenges. However, there are many challenges that belong to the moment we’re in. Regardless of your market, your type of product or your competitive situation, these challenges are common to […]

Marketing

Marketing campaigns cause frustration for local SMMEs

A survey explores how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. A survey carried out by boutique marketing consultancy, Firejuice Marketing aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans found 100% of the surveyed businesses believe in marketing as an […]

Marketing

Optimizing your digital marketing to reach insurance shoppers

Reaching the right customers when they’re shopping for insurance can be a challenge, particularly when it comes to digital marketing. Using data-driven tools to improve your online tactics and complement direct mail campaigns can increase the effectiveness of your marketing budget. In this post, we talk to TransUnion’s David Drotos about the advantages of digital […]