Marketing

Current Marketing Challenges And The Solution To Overcoming Them

We all know each industry has its particularities in all senses. Marketing is not an exception. These unique characteristics lay the foundation for most organizations’ challenges. However, there are many challenges that belong to the moment we’re in. Regardless of your market, your type of product or your competitive situation, these challenges are common to […]

Marketing

Marketing campaigns cause frustration for local SMMEs

A survey explores how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. A survey carried out by boutique marketing consultancy, Firejuice Marketing aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans found 100% of the surveyed businesses believe in marketing as an […]

Marketing

Optimizing your digital marketing to reach insurance shoppers

Reaching the right customers when they’re shopping for insurance can be a challenge, particularly when it comes to digital marketing. Using data-driven tools to improve your online tactics and complement direct mail campaigns can increase the effectiveness of your marketing budget. In this post, we talk to TransUnion’s David Drotos about the advantages of digital […]

Marketing

Video Marketing 101: Make The Most From Your Campaign

The business case for using video in marketing material is well and truly established. The human brain processes video faster, recalls it for longer etc. You’ve heard it all before. But what you haven’t heard is how to make your video stand out from the crowd, and more importantly, how to make it count. When […]

Marketing

2 Lessons In Inclusive Marketing From KFC And Burger King’s Popular Launches Of Plant-Based ‘Meat’

IMAGE DISTRIBUTED FOR BEYOND MEAT- Atlanta consumers flocked to a local KFC for a one day test to sample Beyond Fried Chicken, KFC’s new plant-based chicken made in partnership with Beyond Meat, Tuesday, Aug. 27, 2019. (John Amis/AP Images for Beyond Meat) ASSOCIATED PRESS There’s been a lot of buzz lately about restaurant chains across […]

Marketing

There Are No Universal Truths in Content Marketing (Sort Of)

“What’s the best…” Let me stop you right there. The answer is “It depends.” Ah yes, one of the most frustratingly glib retorts known to man. But you know what? I think it’s high time we started embracing it. It’s in the “it depends” moments when we: Start to think strategically. Stop latching onto every […]

Marketing

How are AI and data-driven campaigns changing sales and marketing?

AI is already having a major impact for sales and marketing teams, especially when it comes to lead generation, but as the technology progresses, there will be even more advantages to the reach it can make in the future. Think of sales and marketing campaigns in a traditional sense and you may well dream up […]

Marketing

Fuel, Grease, Fire: Three Traits Your Marketing Team Needs

When you’re building a marketing team — or inheriting an existing one — it’s common and convenient to look at the roles you have and the organizational structure to determine if you have the right stuff to succeed. Do I have my marketing operations person? And my product marketer? And where is my director who […]

Marketing

3 Marketing Mistakes That Small And Medium-Sized Companies Make (And How To Prevent Them)

Small business marketers invariably have different challenges than large company marketers. Smaller budgets. Smaller teams. Less time for extensive, rigorous testing. To better understand how these unique challenges can lead to unanticipated mistakes, I turned to Kipp Bodnar, CMO of HubSpot, a leading growth platform. Kimberly Whitler: Kipp, I know that you work with many with […]