Marketing

Addressing Product Problems With Cover-Up Marketing Is A Formula For Failure

The new CEO of Kraft Heinz, Miguel Patricio, believes that a solution to the company’s dismally performing brands will be heavy investment in marketing. Kraft Heinz starved its brands to zombie-status using following 3G Capital’s financial engineering. His thinking is that the brands will now thrive by increasing marketing expenditures. This is an expensive fantasy. Marketing […]

fitness

Fitness bands under Rs 2,000 you can consider buying [February 2020]

We are living in an extremely sedentary world. Everything is available in just a click of a button from ordering food online to switching on the home appliances. Online medical platforms have recommended walking at least 6,000 steps a day to live a healthy life. This is where the need for fitness bands arises. Fitness […]

Marketing

New Early Stage speakers to talk fundraising strategies, growth marketing and PR

TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it! The show will bring together 50+ experts across startup core competencies, such as fundraising, operations and marketing. We’ll hear from VCs on how to create the perfect pitch deck and how to identify the right investors for you. We’ll […]

Jewellery

Oyster shell jewellery, accesssories new attraction at Craft Bazaar in city

VISAKHAPATNAM: Speaking in a mixture of broken Hindi and Telugu, this couple is seen at the entrance of Crafts Bazar 2020 selling what they called ‘beach jewellery’.  Coming all the way from Kerala, they showcased jewellery made of oyster shells, Vishnu conches, Laxmi conches, weed and some other material which many consider as ocean waste. “Many people put […]

Career

Career in design, how to apply design schools in India

Design has been a relatively emerging professional space in India. Earlier, it was looked at with a narrower perspective by many, usually classified under either fashion’ or interior’, as these were considered glamorous and noteworthy for being lucrative career options. However, in the last few years, there has been a growth of mind-sets and perspectives […]

Jewellery

Penang International Jewellery Show 2020 ready to shine in April

Malaysia’s state of Penang is building up to host the first Penang International Jewellery Show (PGIJS). The B2B event will bring 100 international buyers into the city to meet with local gold suppliers during 24-26 April at the Setia SPICE Convention Centre. Organised by Valuqo Sdn Bhd and managed by Penang-based PCO – ACE Conferences […]

Jewellery

Exquisite Platinum Jewellery designs showcased at the 92nd Annual Academy Awards

Charlize Theron in Platinum by Tiffany & Co. Image Credit: ANI Los Angeles [USA], Feb 10 (ANI/NewsVoir): Awards show season culminated with the 92nd Annual Academy Awards, where the world’s most famous celebrities walked the red carpet in exquisite platinum jewellery designs. Platinum, the naturally white setting that truly enhances the brilliance of diamonds and colored […]

Marketing

Top 10 marketing trends to watch for in 2020

As we prepare for the start of a new decade, we’re looking forward to the continued innovation in marketing—new technology trends for marketers to explore and new ways of finding and connecting with buyers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. 1. […]

Marketing

Pharma companies must adhere to marketing norms during conferences: Govt

New Delhi: The Department of Pharmaceuticals (DoP) has asked industry lobbies and associations to make sure that pharma companies adhere to marketing norms during their conferences, a directive that comes amid a clear failure on the part of the companies to regulate themselves. In a letter dated February 4, the DoP said it had received complaints that pharma companies […]