Marketing campaigns cause frustration for local SMMEs

A survey explores how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. A survey carried out by boutique marketing consultancy, Firejuice Marketing aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans found 100% of the surveyed businesses believe in marketing as an […]


Optimizing your digital marketing to reach insurance shoppers

Reaching the right customers when they’re shopping for insurance can be a challenge, particularly when it comes to digital marketing. Using data-driven tools to improve your online tactics and complement direct mail campaigns can increase the effectiveness of your marketing budget. In this post, we talk to TransUnion’s David Drotos about the advantages of digital […]


Video Marketing 101: Make The Most From Your Campaign

The business case for using video in marketing material is well and truly established. The human brain processes video faster, recalls it for longer etc. You’ve heard it all before. But what you haven’t heard is how to make your video stand out from the crowd, and more importantly, how to make it count. When […]


Former England cricketer Monty Panesar eyes career in politics, wants to be next Mayor of London

Former England off-spinner Monty Panesar, who recently turned author with his book ‘The Full Monty’, has spoken of plans to take on the world of politics, possibly as a future Mayor of London. The 37-year-old spinner, who had handed over copies of his book to the Indian cricket team during their UK tour for the […]


UGC issues notice to universities and other educational institutions to hire faculty

he University Grant Commission has recently uploaded a letter for the universities asking them to update details regarding recruitment of faculty in universities, colleges and institutions deemed to be universities. The letter was issued to the universities in a period of July 31, 2019, to August 07, 2019. UGC has quoted in a letter, saying […]


National Education Policy will transform education sector: HRD minister

Union HRD Minister Ramesh Pokhriyal ‘Nishank’ said the draft of the Centre’s National Education Policy has been completed and it will bring a huge transformation in the education sector of the country. He was speaking at a felicitation programme organised here on Sunday for around 40 students who succeeded in academics despite facing hardships. Nishank […]


Should Gifted and Talented Education Be Eliminated?

Have you ever attended a school or program where students were grouped by ability levels? If yes, was this beneficial to your learning and education? Last month, an educational task force created by Mayor Bill de Blasio to find ways to desegregate New York City’s school system released a proposal calling for the elimination of […]


How this 51-yr-old Mizo singer became a body-positive fitness icon

Former Mizo Idol judge Rebecca Saimawii turned 51 on Sunday Facebook Aizawl: At the age of 51 years, Rebecca Saimawii is a fitness icon for many Mizo women. One of the most popular artistes known for having a fit body in Mizoram, she started her music career way back in the 1980s. She has over 60 […]


2 Lessons In Inclusive Marketing From KFC And Burger King’s Popular Launches Of Plant-Based ‘Meat’

IMAGE DISTRIBUTED FOR BEYOND MEAT- Atlanta consumers flocked to a local KFC for a one day test to sample Beyond Fried Chicken, KFC’s new plant-based chicken made in partnership with Beyond Meat, Tuesday, Aug. 27, 2019. (John Amis/AP Images for Beyond Meat) ASSOCIATED PRESS There’s been a lot of buzz lately about restaurant chains across […]


Bhad Bhabie’s New Phone Game Is a Cash (Me Outside) Grab

Danielle Bregoli, who you probably know as the teen whose Dr. Phil segment, “I Want to Give Up My Car-Stealing, Knife-Wielding, Twerking 13-Year-Old Daughter Who Tried to Frame Me for a Crime,” launched her to viral fame and a music career, would like you to download her new mobile game. More specifically, she’d like you to “pick […]