Career

How to plan your career

Shivani Manchanda answers your career queries I am in Class X and thinking about what I want to be. Everyone I consult with tells me something totally different. I am very confused. Should I listen to my friends, my teacher or my parents? I feel tense when someone asks me my plans for the future. […]

Marketing

The Evolution Of Digital Marketing To Video Marketing

When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]

Career

How To Manage Your Career For The Next Decade — Three Career Trends To Watch In 2020 And Beyond

I have been watching careers as a consultant, recruiter and career coach for just over 20 years now. The first 10 years, I focused on big changes in entry-level recruiting, specifically the decrease in organized campus recruiting for a more diffuse hiring process that required new entrants to the workforce to be proactive about managing […]

Marketing

Top 10 Content Marketing Trends to Watch For in 2020

As the New Year is here, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the efficacy of […]

Career

This Is The Best Career Move You Can Make To Achieve Success

The workforce can sometimes feel like a dog-eat-dog world where winners win, losers lose, and everyone else is left by the road feeling disillusioned, disengaged or, otherwise, simply dissed. Still, you know you need to press whatever advantage you have against the competition, against the status quo and against indifference. If you are reading this, […]